As part of their 100th Anniversary celebrations, Nikon announced the “development” of the D850. The D850 will be a replacement for the current D810, but other than that, the company hasn’t offered many details. A teaser video posted on the company’s website has revealed that it will support 4K video and 8K time-lapse video, but aside from that, everything else remains a mystery, including the release date.
While it is unusual for companies to pre-announce products like this, it’s not the first time. Nikon had a similar teaser release for the Nikon DF, and more recently, Sony pre-announced the development of the “high end e-mount camera” which turned out to be the Sony A9, as well as announcing the development of what became the A99.
Here is the full press release:
Development Of Digital SLR Camera Nikon D850 MELVILLE, NY – Nikon Inc. is pleased to announce the development of the next generation full-frame, high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850. This announcement coincides with Nikon’s 100th anniversary of its establishment, which is celebrated today.
The D850 will be a formidable tool for creators who will not compromise on exceptional image quality and versatility, including both aspiring and professional photographers as well as hobbyists who capture landscapes, weddings, sports, fashion, commercial imagery and multimedia content creators.
The D850 is the successor to the D810, which has been highly praised by its users for offering extremely sharp and clear rendering, with rich tone characteristics. This powerful new FX-format digital SLR camera is engineered with a range of new technologies, features and performance enhancements that are a direct result of feedback from users, who demand the very best from their camera equipment. The D850 will exceed the expectations of the vast range of photographers that seek the high resolution and high-speed capabilities that only a Nikon of this caliber complemented by NIKKOR lenses can offer.
To learn more about the Nikon D850, please visit nikonusa.com/d850. Information regarding the release of this product will be announced at a later date.
Nikon 100 Year Anniversary Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017. For more information about Nikon’s 100th Anniversary, please visit www.nikonusa.com/100th